Deprecated: Function eregi() is deprecated in /home/partners/public_html/web_counter/core/class/web_counter.class.php on line 45


Lacoste Saves The Crocodiles, And Its Logo

29 December 2009

French apparel giant Lacoste has committed to donating 0 000 over the next three years towards preserving the endangered Gange gharial crocodile, of which only an estimated 1 400 remain alive in the wild. This is the very reptile represented on the world-renowned embroidery of the company and to which the Lacoste name has become synonymous over the years.
"We hope to be able to give back to our iconic crocodile - to whom we owe so much - a small part of what he has brought us," said Lacoste president Michael Lacoste. "Seventy-five years ago, we were the first company to embroider a logo on apparel, and now we are the first company to support ‘Save Your Logo.'"
The "Save Your Logo" initiative is supported by Global Environment Facility, the World Bank, and the International Union for Conservation of Nature, who announced that more than 300 major international brands - including Puma, Peugeot, Jaguar, Maaf, and Esso - incorporate plants or animals in danger of extinction in company emblems. After some discussions with representatives of the three corporations, Lacoste chose to champion the vulnerable reptile that has been the symbol of the company throughout its existence.
PetSugar announced that companies can donate up to 1.5M euros to the fund and receive a tax cut of up to 60% on the donation. Putting aside the financial incentives, sincere philanthropic initiatives such as this one are a significant boost to any brand's image in the eyes of the public, and environmentalists are likely to give a big thumbs up for Lacoste's commitment to the animal that has garnered the brand such widespread recognition.

Source of information: Brandchannel


Manev & Partners – host of the annual AVRIO Advocati Autumn Conference 2017

Mr. Kostadin Manev, Managing Partner at Manev & Partners., was elected as Arbitrator and member of the Arbitration Council of KRIB Court of Arbitration

20 years IP protection in Europe – 20 years of OHIM

European Inventor Award 2014

Program “Competitiveness”

40 years European Patent Convention – 40 years promoting a European market for innovation and technology

Bulgarian Patent Office introduces changes in the designation of goods and services when filing an application for trademark

"Manev&Partners" contributes to cessation of an infringement of a registered trademark

The European Parliament accepted unitary patent protection

OHIM introduces guidelines on trademark and design practices

1 | 2 | 3 | 4 »

© 2008 - 2020 MS Partners. All rights reserved.
Web design and development by M3 Web